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Our Story

Lili K & co was born out of a love for joyful colourful fashion for kids! By sourcing high-quality, colourful pieces, we have captured the hearts of Kiwi boys and girls who want to have fun with fashion, without growing up too quickly! Our collection is growing all the time so don't forget to sign up to our newsletter and be first to see our new designs and get special discounts! 

Our chief stylist, Lili K, is 9 years old and LOVES fashion, bright colours, Rhythmic Gymnastics and having fun with her friends! Lili models the products and decides which designs we stock. She is the inspiration behind Lili K & co! 

Our sister company Rusty K & co is a high-fashion dog apparel store, so if you're looking for luxury dogwear head to 

We welcome your feedback and ideas so feel free to get in touch! 

We are proud to be a Howick family-run business.

Our collections are all made with love by independent designers

All our suppliers are independent designers from around the globe, with a passion for design and colour. We are constantly growing our featured designers so please get in touch if you'd like to be considered. 

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